{"id":256,"date":"2025-09-08T15:27:06","date_gmt":"2025-09-08T15:27:06","guid":{"rendered":"https:\/\/bsauditconseil.com\/?p=256"},"modified":"2025-09-08T15:27:13","modified_gmt":"2025-09-08T15:27:13","slug":"taxe-enseigne-totem","status":"publish","type":"post","link":"https:\/\/quantispartners.ma\/en\/taxe-enseigne-totem\/","title":{"rendered":"La taxe d\u2019enseigne et la taxe relative au TOTEM au Maroc : tout ce qu\u2019il faut savoir"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Introduction<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Au Maroc, la fiscalit\u00e9 locale constitue une source de financement essentielle pour les communes. Parmi les pr\u00e9l\u00e8vements les plus courants figure la <strong>taxe sur les enseignes et publicit\u00e9s fixes<\/strong>, qui touche directement les entreprises, commer\u00e7ants et professions lib\u00e9rales. Plus r\u00e9cemment, les communes ont \u00e9galement renforc\u00e9 la taxation des supports publicitaires modernes, comme les <strong>panneaux TOTEM<\/strong> install\u00e9s sur la voie publique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces deux taxes locales suscitent r\u00e9guli\u00e8rement des interrogations : qui est concern\u00e9 ? comment sont-elles calcul\u00e9es ? quelles sont les obligations d\u00e9claratives ? Cet article propose un <strong>dossier complet<\/strong> sur la taxe d\u2019enseigne et la taxe relative au totem au Maroc.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u2019est-ce que la taxe d\u2019enseigne ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La <strong>taxe d\u2019enseigne<\/strong> est un imp\u00f4t local instaur\u00e9 par la loi marocaine afin de taxer toute publicit\u00e9 fixe visible depuis la voie publique. Elle concerne :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Les enseignes lumineuses ou non, install\u00e9es sur les fa\u00e7ades,<\/li>\n\n\n\n<li class=\"\">Les panneaux signal\u00e9tiques ou publicitaires,<\/li>\n\n\n\n<li class=\"\">Les vitrines avec inscriptions commerciales,<\/li>\n\n\n\n<li class=\"\">Tout support fixe visible de l\u2019ext\u00e9rieur servant \u00e0 identifier une activit\u00e9 ou attirer la client\u00e8le.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Objectif de la taxe<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019objectif de cette taxe est double :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"\"><strong>G\u00e9n\u00e9rer des recettes fiscales<\/strong> pour les collectivit\u00e9s territoriales ;<\/li>\n\n\n\n<li class=\"\"><strong>Encadrer l\u2019affichage publicitaire<\/strong> afin d\u2019\u00e9viter la prolif\u00e9ration anarchique d\u2019enseignes.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Base l\u00e9gale de la taxe d\u2019enseigne<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La taxe d\u2019enseigne est r\u00e9gie par la <strong>loi n\u00b0 47-06 relative \u00e0 la fiscalit\u00e9 des collectivit\u00e9s locales<\/strong>, et pr\u00e9cis\u00e9e par les r\u00e8glements communaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selon ce cadre, toute personne physique ou morale qui installe une enseigne ou un panneau visible depuis la voie publique est assujettie \u00e0 cette taxe.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udc65 Qui est concern\u00e9 ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sont redevables de la taxe d\u2019enseigne :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Les <strong>commer\u00e7ants<\/strong> (boutiques, restaurants, caf\u00e9s, magasins, sup\u00e9rettes\u2026) ;<\/li>\n\n\n\n<li class=\"\">Les <strong>entreprises industrielles et de services<\/strong> (banques, assurances, cliniques, cabinets d\u2019expertise\u2026) ;<\/li>\n\n\n\n<li class=\"\">Les <strong>professions lib\u00e9rales<\/strong> (avocats, m\u00e9decins, experts-comptables\u2026) ;<\/li>\n\n\n\n<li class=\"\">Les <strong>cha\u00eenes et franchises<\/strong> utilisant des enseignes uniformis\u00e9es.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame une petite plaque professionnelle ou une inscription sur une vitrine peut \u00eatre imposable.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udcb0 Comment est calcul\u00e9e la taxe d\u2019enseigne ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le mode de calcul varie selon la commune, mais en g\u00e9n\u00e9ral :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">La taxe est calcul\u00e9e <strong>par m\u00e8tre carr\u00e9 (m\u00b2)<\/strong> de surface de l\u2019enseigne,<\/li>\n\n\n\n<li class=\"\">Un tarif de base est fix\u00e9 par le conseil communal,<\/li>\n\n\n\n<li class=\"\">Des majorations peuvent s\u2019appliquer si l\u2019enseigne est <strong>lumineuse<\/strong> ou <strong>num\u00e9rique<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 Exemple : Une enseigne de 3 m\u00b2 sur la fa\u00e7ade d\u2019un magasin peut \u00eatre tax\u00e9e \u00e0 un tarif variant entre <strong>100 et 300 dirhams\/m\u00b2\/an<\/strong> selon la commune.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udccc Particularit\u00e9 de la taxe relative au TOTEM<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>TOTEM<\/strong> est un panneau publicitaire vertical, souvent de grande taille, install\u00e9 \u00e0 l\u2019entr\u00e9e d\u2019un magasin, d\u2019un centre commercial ou d\u2019une station-service. Contrairement \u00e0 une simple enseigne, il constitue un <strong>support publicitaire autonome<\/strong> et donc soumis \u00e0 une taxation sp\u00e9cifique.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Caract\u00e9ristiques du TOTEM<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Support vertical ind\u00e9pendant,<\/li>\n\n\n\n<li class=\"\">Visible depuis la voie publique,<\/li>\n\n\n\n<li class=\"\">G\u00e9n\u00e9ralement lumineux ou r\u00e9tro\u00e9clair\u00e9,<\/li>\n\n\n\n<li class=\"\">Sert \u00e0 identifier une enseigne ou promouvoir une marque.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u2696\ufe0f Base l\u00e9gale de la taxe sur TOTEM<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La taxation du TOTEM s\u2019inscrit \u00e9galement dans la <a href=\"https:\/\/rabat.eregulations.org\/media\/Loi%2047-06%20relative%20aux%20collectivit%C3%A9s%20locales.pdf\">loi n\u00b0 47-06 sur la fiscalit\u00e9 locale<\/a>. Les communes consid\u00e8rent ces supports comme des <strong>publicit\u00e9s fixes<\/strong> et leur appliquent une tarification sp\u00e9cifique, distincte de la taxe d\u2019enseigne classique.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udcb0 Calcul de la taxe sur TOTEM<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La taxe relative au TOTEM est en principe plus \u00e9lev\u00e9e que celle d\u2019une simple enseigne, car il s\u2019agit d\u2019un support \u00e0 forte visibilit\u00e9.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Elle est calcul\u00e9e <strong>par face et par m\u00e8tre carr\u00e9<\/strong> ;<\/li>\n\n\n\n<li class=\"\">Un TOTEM double face est donc tax\u00e9 sur les deux c\u00f4t\u00e9s ;<\/li>\n\n\n\n<li class=\"\">Le tarif annuel varie selon la dimension et la commune.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 Exemple : Un TOTEM de 10 m\u00b2 \u00e0 Casablanca peut \u00eatre tax\u00e9 \u00e0 un tarif annuel de <strong>2 000 \u00e0 5 000 dirhams<\/strong>, parfois plus selon l\u2019emplacement.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udcdd Obligations d\u00e9claratives<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les entreprises et commer\u00e7ants doivent :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"\"><strong>D\u00e9clarer leurs enseignes et TOTEM<\/strong> aupr\u00e8s de la commune lors de l\u2019installation,<\/li>\n\n\n\n<li class=\"\"><strong>Fournir les dimensions exactes<\/strong> (largeur, hauteur, nombre de faces),<\/li>\n\n\n\n<li class=\"\"><strong>Payer la taxe annuellement<\/strong>, g\u00e9n\u00e9ralement avant le 31 janvier,<\/li>\n\n\n\n<li class=\"\"><strong>Informer la commune en cas de retrait ou de modification<\/strong> du support publicitaire.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u26a0\ufe0f Sanctions en cas de non-paiement<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le d\u00e9faut de d\u00e9claration ou de paiement entra\u00eene :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">L\u2019application de <strong>p\u00e9nalit\u00e9s et majorations<\/strong> (10% \u00e0 20%),<\/li>\n\n\n\n<li class=\"\">The <strong>retrait forc\u00e9<\/strong> de l\u2019enseigne par les services communaux,<\/li>\n\n\n\n<li class=\"\">Our <strong>amendes suppl\u00e9mentaires<\/strong> en cas de r\u00e9cidive.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u2705 Bonnes pratiques pour les entreprises<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour optimiser leur fiscalit\u00e9 locale et \u00e9viter les litiges, les entreprises doivent :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">V\u00e9rifier la <strong>r\u00e9glementation communale<\/strong> avant toute installation,<\/li>\n\n\n\n<li class=\"\">D\u00e9clarer les enseignes dans les d\u00e9lais,<\/li>\n\n\n\n<li class=\"\">Comparer les co\u00fbts fiscaux entre une enseigne murale et un TOTEM,<\/li>\n\n\n\n<li class=\"\">Int\u00e9grer cette charge dans leur <strong>budget annuel<\/strong>.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udd2e Tendances et perspectives<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avec le d\u00e9veloppement de la <strong>publicit\u00e9 num\u00e9rique<\/strong> et des enseignes LED, les communes marocaines cherchent \u00e0 adapter la fiscalit\u00e9 locale. Les TOTEM digitaux et les \u00e9crans LED seront probablement soumis \u00e0 des tarifs plus \u00e9lev\u00e9s dans les prochaines ann\u00e9es.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La <strong>taxe d\u2019enseigne<\/strong> and the <strong>taxe relative au TOTEM<\/strong> sont des imp\u00f4ts locaux incontournables pour toute entreprise visible depuis la voie publique au Maroc. Leur calcul d\u00e9pend de la <strong>surface, du type de support et de la commune<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bien que per\u00e7ues parfois comme une charge suppl\u00e9mentaire, ces taxes financent directement les <strong>services locaux<\/strong> (voirie, \u00e9clairage, propret\u00e9\u2026). Pour les entreprises, la cl\u00e9 est de rester en conformit\u00e9, d\u2019anticiper ces co\u00fbts dans leur gestion budg\u00e9taire et d\u2019opter pour les solutions les plus efficaces en termes de visibilit\u00e9 et de fiscalit\u00e9.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">A Lire \u00e9galement : <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/quantispartners.ma\/en\/taxe-profesionnelle-maroc\/\">La Taxe Professionnelle au Maroc<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/quantispartners.ma\/en\/impot-sur-revenus-de-capitaux-mobiliers\/\">L\u2019Imp\u00f4t sur les Revenus de Capitaux Mobiliers au Maroc en 2025<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/quantispartners.ma\/en\/impot-revenus-agricoles-maroc\/\">L\u2019Imp\u00f4t sur les Revenus Agricoles au Maroc en 2025<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/quantispartners.ma\/en\/la-taxe-habitation-services-communaux-maroc\/\">La Taxe d\u2019Habitation et la Taxe des Services Communaux au Maroc<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Introduction Au Maroc, la fiscalit\u00e9 locale constitue une source de financement essentielle pour les communes. Parmi les pr\u00e9l\u00e8vements les plus courants figure la taxe sur les enseignes et publicit\u00e9s fixes, qui touche directement les entreprises, commer\u00e7ants et professions lib\u00e9rales. Plus r\u00e9cemment, les communes ont \u00e9galement renforc\u00e9 la taxation des supports publicitaires modernes, comme les panneaux [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[13],"tags":[105,103,101,56,102,106,104],"class_list":["post-256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fiscalite","tag-enseignes-lumineuses","tag-fiscalite-locale","tag-impot-communal","tag-investissement","tag-publicite-fixe","tag-taxe-denseigne-maroc","tag-taxe-totem-maroc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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